About T4Tales - How it started

T4Tales offers Indian parents living across the world, books that are simple and enjoyable to read to their children in Indian languages. We publish books written concurrently in Indian languages and English (within in the same book) for 0-6 year olds. We help introduce Indian languages, such as Hindi, Punjabi and Kannada, to children in their early years, through books.
In many Indian households outside India, we see that culture and tradition are emphasized upon, but the Indian languages take a back seat (it is too difficult - we know, we tried). This is what T4Tales hopes to change with its range of books which can help parents bring Indian languages to their child from the early years right alongside English.
T4Tales offers books ranging from nursery rhymes that have been passed down through generations in India, to contemporary tales from around the world. Our books are written with the added advantage, that parents or care givers who can speak the Indian language, but may not know how to read/write it, can still teach children how to speak that language!
We are old school in a high tech world. T4Tales strongly believes that you need physical books for 0-6 year old, and not the distractions of an app on a high contrast tablet screen or games on the computer. Hence, we create books. Not apps.

The team

Pridhee Kapoor Gupta, Founder & CEO
In her journey as first time mother (of parenthood) predominantly outside India, Pridhee quickly realized that there were not enough books in Indian languages  to read to her toddler. She could find enough English books but not enough in her own mother tongue!  Pridhee set about to correct this imbalance by writing and publishing books for young readers in Indian languages through T4Tales. She is a happy mother who doesn't have all the answers, but is certainly looking to find the right way to raise her child.
A trained molecular biologist with a PhD from Germany, Pridhee has an undergraduate and masters degree from IIT-Delhi, and has taught at Macquarie University, Australia. After trying out life in Germany, USA, India, and Australia, she is now comfortably settled in Singapore.
Aathira Nair Gupta, Marketing and PR
With an undergraduate degree from IIT-Delhi, an avid blogger, a mother of two and a voracious reader, Aathira Nair brings enthusiasm and social savvy to our fledgling marketing efforts!