The Team

Pridhee Kapoor Gupta

Founder & CEO

In her journey as first time mother (of parenthood) predominantly outside India, Pridhee quickly realized that there were not enough books in Indian languages to read to her toddler. She could find enough English books but not enough in her own mother tongue!

Pridhee set about to correct this imbalance by writing and publishing books for young readers in Indian languages through T4Tales. She is a happy mother who doesn't have all the answers, but is certainly looking to find the right way to raise her child.

A trained molecular biologist with a PhD from Germany, Pridhee has an undergraduate and masters degree from IIT-Delhi, and has taught at Macquarie University, Australia. After trying out life in Germany, USA, India, and Australia, she is now comfortably settled in Singapore.

Aathira Nair

T4Tales India Marketing & Distribution

With an undergraduate degree from IIT-Delhi, an avid blogger, a mother of two and a voracious reader, Aathira Nair brings enthusiasm and social savvy to our fledgling marketing efforts!

Aparajita Khandelwal

Marketing & Partnerships

Aparajita works at the intersection of social media, marketing and business development at T4Tales. She shapes the brand’s voice across social media, develops campaigns around its books, and builds partnerships with creators, storytellers, and organisations to help bring T4Tales to more families. She enjoys finding creative ways to tell stories, build connections, and open up new opportunities for the brand.

Outside work, you’ll usually find her tending to her garden, experimenting with new recipes, strumming her ukulele, or curled up with a good book and her two cats.